Forums Main Forums General Topics Social media marketing question

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    • #16155
      MDATXMDATX
      Participant

      Can someone share a place / source where I can get a tutorial on how to use social media effectively?

      Truthfully I get very confused about a lot of this stuff and it feels like some of these folks are selling snake oil. There has to be some basic, fundamental things a small business owner like me can do themselves to grow their social media following, and THEN translate that into sales. This is frustrating.

      +1
    • #16157
      nighttrainnighttrain
      Participant

      I’m having the same problem. Everyone says you have to “post relevant content”. What the heck is that? Can I use other people’s content and just link to it?

      but really, how do I tap into the power of the network on Facebook, Instagram and Twitter?

      0
    • #16159
      ShelbyLeighShelbyLeigh
      Participant

      The world of social media is quite the beast, so don’t feel discouraged about not knowing where to start! Here are a few simple steps to getting things going:

      1. There are absolutely things a small business owner can do! Start with knowing your brand and staying true to yourself. When you post content always make sure it is about your brand and the message you are trying to portray. If you are selling an item, keep the item in mind – but more so keep in mind how you are trying to positively help others with your item.
      2. Be consistent. The worst thing you can do is go into a social media plan thinking you HAVE to post daily if you don’t have content for that. It is better to be consistent than to be compliant. If you can only take one photo a week and then find one article that relates back to your brad a week only post twice a week! Don’t post things that are random just to say you posted. This won’t help your brand and it won’t help you get sales.
      3. Don’t be afraid to change things up. Something important to know about social media is that is can be a tool for sales, but only if you spend the time making it one. Posting the same thing over and over again and never seeing a sale will not eventually lead to a sale. If you post a photo with a red background and not a lot of text in your caption and don’t see a sale, then switch it up and post a blue photo with a lot of scripting. Eventually something will stick, and learning those patterns is important to helping social media work for you.
      4. Lastly, when it comes to tapping into the network of each social platform, keep in mind they are all a little different, but they all have one major thing in common. They take time. I would suggest taking 15 to 30 minuets a day linking, following, commenting on other accounts and individuals pages on each platform in order to help with your organic interaction. Over time it will build and eventually snowball.

      I hope this helps some!

      +1
    • #16170
      MDATXMDATX
      Participant

      ShelbyLeigh,

      Thank you very much, great stuff, you sound like a real pro. Good to have people like you here, willing to help total strangers.

      Have a GREAT day!

      0
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