Hey, Kburns! First of all, congratulations on your boutique launch!
There could be many reasons for this problem, so it’s hard to pinpoint the issue without a deep review. It could be tied on your brand strategy, your marketing strategy, your messaging, how all of these things communicate with your target market, your price point, the ease of navigating your website, or even a button on the website not working.
It’s been a while since this post; is this still an issue? Have you consulted with anyone since then to review what’s going on?