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  • Mike D

    April 17, 2021 at 8:09 am

    the same advice we have for most entrepreneurs….

    – know your audience. Who buys scented candles and why? at what price? from whom?

    – communicate the “value proposition” clearly, i.e. answer the “what is in it for me” question

    – make sure you really understand the competition and pricing

    Is she set up to sell on Amazon? if not, she really needs to do that. There are a lot of videos, etc that can teach you how to set up an amazon store. They can deliver a LOT of sales.