Funding TypeBest For:ProsConsRead More
Business LoansEstablished BusinessesLow interest ratesStrict requirements
Credit cardsBusinesses seeking to cover small gaps in cash flowHelps establish creditNo federal protections
Lines of creditEstablished businesses seeking to cover gaps in cash flowBorrow multiple times on one lineTypically higher interest rates

Tips & Advice on How to Apply for Funding

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Categories of Business Financing

Equity Financing

Equity financing is any form of funding given in exchange for partial ownership and future profits.

Examples include: Venture Capital, Private Equity, and Angel Investors.

Debt Financing

Debt financing is money that must be repaid, usually with interest. 

Examples include: Loans, Lines of credit, and Business credit cards.

Non-Traditional Financing

Non-traditional financing options include crowdfunding, bootstrapping, and fundraising.

Read more on these financing options below

Learn more about the categories of financing atFinance HQ

Preparing for funding

Needs Assessment

Learn how to evaluate your business to see how much funding is needed and for what purposes

Business Plan Development

A strong business plan, including market analysis, business model, financial projections, and the team are very important when seeking funding for your business.

Understanding Investors

Learn about what investors look for in a potential investment, and how to position your business in a way that is attractive to potential investors.

Finding The Right Funding


Strategies for finding the right type of funding and specific investors or funding programs that align with the business stage and values


Advice on leveraging professional networks, attending industry events, and using online platforms to connect with potential funders

The Application Process


Learn how to create an effective pitch to attract potential investors


View the common documentation required for funding applications, with examples and templates of each

Due Dilligence

Learn about what this process involves and how to navigate it successfully