Zenimal

Business Description

Anna Peterson Macsalka, the founder of Zenimal, created the brand from a place of personal understanding and purpose. As a child, Anna struggled with severe anxiety and frequent panic attacks, but she found peace through mindfulness meditation, which transformed her life and became a powerful tool for managing stress. Years later, as a mother, Anna felt a strong desire to share these life-changing skills with her children—offering them a way to develop self-awareness and manage emotions in a world filled with screen-based distractions. However, she couldn’t find a mindfulness tool that aligned with her values. Driven by this need, she created Zenimal.

Launched in 2017, Zenimal was Anna’s solution to help people of all ages lead healthier, more joyful lives through meditation. She believed that everyone, from children to adults, could benefit from meditation to navigate our fast-paced, always-connected world. Inspired by her own experiences, she envisioned a screen-free device that would make mindfulness accessible without adding to the stress of digital overload.

Zenimal’s device is simple, intuitive, and powerful. At the touch of a button, users can access nine guided meditations tailored to core mindfulness categories: sleep, relaxation, empathy, gratitude, feelings, creativity, breath, warmth, and stillness. When plugged in, Zenimal can also play three soothing sleep soundtracks through the night, fostering restful sleep. Free from Wi-Fi and Bluetooth, the device allows users to enjoy meditative moments without interruptions.

Today, Zenimal has made a difference for over 60,000 kids and adults, helping them sleep better, reduce anxiety, and embrace mindfulness—creating calm, focus, and resilience in a world that truly needs it.