Shanay
- Categories:
- Beauty Supplies / Beauty Products,
- Manufacturing,
- women owned
Year Founded
2019
Galaxy Discount
None
Online Store
Yes
Founder's Story
Shanay was born from one of the most vulnerable moments of my life. After giving birth, I began losing my hair not just a little, but in clumps. As a woman, it shook my confidence and left me desperate for answers. I couldn’t find a product that was both scientifically effective and made for women like me, so I did something about it: I became a cosmetic chemist and developed my own formulations.
What started as a personal mission became a brand. I built Shanay from scratch in Cabo Rojo, Puerto Rico formulating every product myself, manufacturing in-house, and running every aspect of the business solo. Seven years later, Shanay is a science-driven haircare brand rooted in Latina identity, with a verified Instagram presence, national media features, and a growing community of women reclaiming their hair and their confidence. My goal is simple and big: to make Shanay a recognized haircare brand in the world.
Business Description
Shanay Haircare is a premium, science-driven haircare brand founded and formulated by a cosmetic chemist in Cabo Rojo, Puerto Rico. Every product in our line is developed using clinically informed ingredients designed to address real hair loss concerns not just mask them. Our Scalp Renew system target hair thinning and scalp health at the root level, delivering results backed by cosmetic science.
What sets Shanay apart is the combination of credibility and culture. We are proudly Latina-owned, Puerto Rican-made, and deeply connected to the women we serve. Our founder is not just the face of the brand — she is the formulator, the manufacturer, and the driving force behind every product. Shanay operates as a fully independent brand selling direct-to-consumer through our Shopify store and growing through strategic digital marketing and community-building. We are working toward national retail expansion with an eye toward Sephora and Ulta Beauty making premium, science-backed haircare accessible to Latinas and women everywhere who deserve better answers for their hair.