Sage and London

Business Description

At Sage & London, fragrance becomes a moment to pause—a deeply personal journey that invites discovery, connection, and reflection. Inspired by scent’s unique power to evoke memory and emotion, we create immersive, multi-sensory experiences that celebrate the richness of being human.

Each season, we introduce a limited-edition Eau de Parfum—a new ‘book’ in our Library of Fragrance. Every scent begins with a story, brought to life through a curated sensory kit that blends taste, touch, sight, and sound. These elements transform fragrance into a ritual, an intimate exploration of beauty, imagination, and meaning.

As members of our fragrance library, our community gains access to more than scent. They are immersed in intention-setting rituals, sensory explorations, and meaningful connections—each experience designed to inspire creativity, awaken the senses, and encourage deeper connections to self and others.

Sustainability and inclusivity are at the core of our vision. From our repurposable packaging to partnerships with women- and BIPOC-owned businesses for sensory pairings, every detail is crafted with care. Through our collaboration with the World Taste & Smell Association, we also support research and education for sensory disorders, ensuring our work contributes to a greater purpose.

We are currently in prelaunch. Join the waitlist for a chance to access our registry and begin your journey with Sage & London. Each fragrance is a new chapter waiting to be written—your story begins here.