Ryzing Insights Consulting

Founder's Story

Michele Cook is a Senior Business Consultant, Fractional CMO and strategic growth partner known for elevating organizations through clarity, technology, and people‑centered leadership. With deep expertise in sales, marketing, account management, and business development, she helps small and mid‑sized businesses, start‑ups, and nonprofits strengthen their online presence, refine their go‑to‑market strategies, and build scalable systems that drive long‑term success. Michele leverages AI, SaaS platforms, and modern digital tools to simplify complexity, enhance branding, and empower clients to compete confidently in crowded markets. Michele founded RI Consulting by developing tailored strategies that help organizations understand their audiences, implement foundational technologies, and operate with greater efficiency. Her vision is to scale this business to empower other driven business professionals to build their dream life with more flexibility and freedom. More - see below.

Business Description

In-depth marketing consulting & fractional CMO for businesses and nonprofits to enhance online presence, strategy and branding and build pipelines whether to other businesses or to government entities.

• Guide organizations in understanding target audiences and implementing foundational technologies
• Assist in setting up foundational technologies including websites and social media platforms, empowering clients to compete effectively with larger rivals
• Develop tailored online strategies for multiple clients
• Create branding and branding identity exercises to more effectively appeal to target audience
• Develop & enhance social media, website presence, branding & identity increasing audience interaction
• Provide go to market strategy development including government proposal search & proposal writing, RFIs (Request for Information), ITBs (Intent to Bid), RFPs (Request for Proposals), RFQs (Request for Quotes) and more
• Michele’s team member, Charles “Hutch” Hutchinson also provides Senior Talent Acquisition and Fractional Operations Recruiting ConsultingRecruiting support, candidate engagement, sales, insurance, lead generation, customer service, and structured follow-up systems. Communication-driven and process-focused to growing teams to help improve candidate flow, recruiting consistency, onboarding coordination, and people-related operations.
  • Talent acquisition and recruiting operations support
  • Candidate pipeline development and follow-up systems
  • Phone, text, and Zoom-based candidate engagement
  • Interview scheduling, confirmation, and onboarding coordination
  • AI-assisted recruiting workflow development
  • Recruiting scripts, templates, and process documentation
  • Excel-based tracking, reporting, and workflow organization
  • Strong communication, objection handling, and relationship-building skills to find the perfect candidates for the position