PURVA

Founder's Story

PURVA was founded by Sue Prathi, a woman entrepreneur inspired by the authentic flavors and traditions of her childhood in India. Raised in a vegetarian family where every meal was prepared from scratch using fresh, wholesome ingredients, Sue learned that food is more than nourishment—it is a way to bring people together and celebrate culture.

After moving to the United States, Sue found that many convenient food products contained long ingredient lists filled with artificial preservatives, colors, and additives. Inspired by the recipes and cooking traditions passed down by her mother, she began recreating the dishes she grew up with using simple, high-quality ingredients. In 2025, she founded PURVA to make authentic Indian-inspired foods more accessible without compromising on quality, convenience, or taste.

Business Description

PURVA, which means “wholesome” in Sanskrit, creates premium pantry staples including brewed Chai Tea Latte Mixes, Rice Pilaf Mixes made with non-GMO Basmati rice, Gluten-Free Cookie Mixes made with non-GMO chickpea flour, and authentic Indian Spice Blends. Our products are crafted with thoughtfully selected ingredients and contain no artificial preservatives, colors, or additives. Unlike many chai mixes, PURVA’s chai is brewed—not instant—and our Rice Pilaf features a separately packed spice blend so consumers can customize the flavor to their preference.

Since launching in November 2025, PURVA has validated its products through retail sales, local markets, festivals, and community events while building a growing ecommerce presence through Shopify. We actively promote the brand through social media, influencer collaborations, product sampling, public relations, email marketing, and RangeMe as we expand into wholesale and retail partnerships.

PURVA is committed to bringing authentic global flavors to today’s consumers through clean-label, premium products that celebrate tradition while meeting the needs of modern lifestyles. Our brand promise is simple: Real Ingredients. Real Taste. Real Flavors.