PIFD TECHNOLOGIES LLC

Founder's Story

From the skies of Guatemala to the smart streets of the future, I’ve built a journey that goes far beyond leading a company.

For me, innovation never starts with code. It starts with courage.

I was born in aviation. I was forged in logistics and multimodal transportation. And I was transformed by loss. I took grief and turned it into a mission—and that mission became Murphy, my AI-powered telematics platform designed to turn traffic data into life‑saving action.

With patents secured and purpose driving every decision, Murphy isn’t just technology. It’s testimony. To resilience. To reinvention. To the fact that I’ve outlived expectations—and continue to redefine them.

After surviving organ transplants, battling cancer, and building a safer world from the ground up, I don’t just talk about impact.
I am impact.

Business Description

PIFD TECHNOLOGIES LLC develops AI‑enabled telematics and intelligent transportation solutions that support municipal and state agencies in improving roadway safety, enforcement accuracy, and compliance. Our patented platform, Murphy, uses in‑vehicle artificial intelligence to detect, document, and transmit verified traffic violations in real time. In addition to identifying reckless or dangerous driving behaviors, Murphy also records and reports cautious, compliant, and safe driving patterns, enabling agencies to implement balanced, data‑driven enforcement strategies. This dual‑approach model aligns with Vision Zero objectives, automated enforcement standards, and regulatory frameworks including AB 645.

The company’s mission is to reduce roadway fatalities, enhance operational efficiency, and support equitable enforcement through automated, evidence‑based mobility technology. By capturing both negative and positive driving behaviors, PIFD Technologies provides municipalities with a more complete safety profile of their roadways and communities. Our ongoing R&D, patent portfolio, and partnerships with civic and transportation agencies ensure that our solutions meet compliance requirements while delivering measurable public‑benefit outcomes.