OleanderPR

Founder's Story

I never planned on a career in publicity. Growing up, my sights were set on the sky — I wanted to join the Air Force and become a "flygirl," chasing that same discipline and adrenaline I admired in the pilots I grew up watching. Asthma had other plans, grounding that dream before it ever got off the runway.

What I didn't lose, though, was a front-row seat to entertainment. I grew up around the industry as a kid, absorbing its rhythms long before I understood I'd one day make a career of it.

The real turning point came in 2004, when I stepped in temporarily for a friend at a talent agency — a favor, not a career move. That short-term favor put me directly in the orbit of one of the industry's biggest and most respected publicists to the stars, Howard Bragman. What started as a chance introduction became a mentorship, and eventually a genuine friendship. He didn't just teach me the mechanics of publicity — he taught me how to think like a publicist: how to protect a client's image, man

Business Description

Here’s a comprehensive overview for OleanderPR:

About OleanderPR

OleanderPR is a boutique, founder-led public relations and strategic communications agency built on nearly 24 years of hands-on industry experience. Unlike larger agencies where clients are passed between account managers and junior staff, every client at OleanderPR works directly with me — Founder and CEO Donna Segura — from strategy through execution. This boutique structure isn’t a limitation; it’s the strategic advantage. It means closer relationships, faster adaptability, and a level of personal investment in every client’s success that scale simply can’t replicate. Our reach spans entertainment (film, music, and television), professional sports, and luxury lifestyle, with an international footprint across the U.S., U.K., Canada, Australia, and New Zealand.

At OleanderPR, we offer a full spectrum of publicity and strategic communications services: media relations and press placement, brand positioning and reputation management, crisis communications, red carpet and event strategy, digital and social media presence building, and long-term career and brand development for talent, executives, and organizations alike. Our track record includes verified media placements in outlets such as Forbes, Billboard, The Hollywood Reporter, ESPN, Page Six, Deadline, Rolling Stone, and Business Insider — coverage earned through genuine relationships with journalists and editors, not transactional pitching. Our approach is rooted in transparency: we believe in educating clients on what PR can and cannot guarantee, and we operate on retainer-based partnerships that reflect real, sustained investment rather than one-off campaigns.

What sets OleanderPR apart is the story behind it. My path into this industry wasn’t conventional — early mentorship under one of the industry’s most respected publicists to the stars shaped how I think about protecting reputations, building narratives, and standing beside clients through both their highest moments and their most challenging ones. That foundation, combined with a background as a military spouse and years of navigating high-profile, high-pressure environments, informs an approach to publicity that is as disciplined as it is deeply personal. Whether working with an emerging artist stepping into independence, a professional athlete building a legacy platform, or a luxury brand entering new markets, OleanderPR brings the same standard: strategic thinking, honest counsel, and a commitment to getting the work right — even when it isn’t easy.