MoveOn LLC

Founder's Story

MoveOn LLC was founded in 2019 by Samuel F. Lilly with a mission to make financial education easier to understand. Drawing on more than 30 years of experience in finance, management, customer service, and leadership, Samuel created MoveOn LLC to help everyday people better understand money, banking, investing, and the financial markets.

Today, MoveOn LLC is home to The Consistent Investor™, financial education books, a weekly newsletter, educational resources, and the 50/35/15™ investing framework. The company continues to grow around a simple philosophy: Consistency • Cash Flow • Growth.

Business Description

MoveOn LLC™ is a financial education and digital publishing company dedicated to making money, markets, investing, banking, and long-term wealth building easier to understand. Through practical educational content, MoveOn LLC helps individuals strengthen their financial knowledge and make more informed financial decisions.

The company is home to The Consistent Investor™, a weekly financial education publication, as well as a growing library of books, educational articles, investor resources, and workshops. MoveOn LLC also developed the 50/35/15™ educational investing framework, which demonstrates a structured approach to balancing income, growth, and controlled speculation.

MoveOn LLC’s educational philosophy emphasizes consistency, productive ownership, cash flow, and disciplined long-term decision-making. Its resources are designed for everyday people who want straightforward financial education presented in clear, understandable language.

Consistency • Cash Flow • Growth.