H&P FUSION LLC

Founder's Story

My name is Damaris Hurtado, an Afro-Colombian entrepreneur, mother, and founder of H&P Fusion LLC and creator of Goodvibra, a wellness, empowerment, and representation brand built on the belief that Confidence Starts With Care™.
My journey into entrepreneurship was shaped by both my professional background and my personal experiences growing up as an Afro-Latina woman from Colombia and now raising my family in New Jersey. For over two decades, I have worked in social services and community support, helping families navigate resources and build self-determined lives. Supporting underserved communities has always been at the heart of my work.
The idea for my business was born during a deeply personal moment. While searching for a Christmas gift for my 13-year-old stepson, he shared that he felt rejected because of his appearance. That conversation broke my heart and made me realize that there were few products designed specifically for boys like him—products that recognized their unique

Business Description

H&P Fusion LLC is a Certified Minority & Women-Owned Business (MWBE) founded by Afro-Colombian entrepreneur Damaris Hurtado. The company operates Goodvibra, a wellness, empowerment, and representation brand dedicated to uplifting families through culturally relevant products and education. Our flagship product, The Black Crown Box, is a grooming and empowerment subscription box designed specifically for Afro-textured boys ages 11–17. Each box includes natural skincare and haircare essentials along with an Empowerment Card that connects families to our Crown Center, an online educational hub offering bilingual tutorials, affirmations, and culturally relevant lessons that promote healthy routines and self-confidence. Our guiding message, Confidence Starts With Care™, reflects our commitment to helping young people build pride and discipline through daily self-care.

Beyond products, Goodvibra is building a digital ecosystem that supports families, youth mentors, and educators. Through our Crown Center and growing YouTube channel, we provide bilingual educational content that teaches grooming routines, leadership habits, and confidence-building skills for both boys and parents. Our mission is to address the lack of representation in youth personal care by combining wellness, education, and cultural pride into one accessible platform. By serving families nationwide, we aim to create lasting impact by helping boys feel seen, valued, and empowered to grow into confident young leaders.