Hooked on the Wizard, LLC

Founder's Story

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Hooked on the Wizard, LLC was not created to publish a book.
It was built to solve a national problem.

Shannon Elizabeth Johnson—award-winning author and proven entrepreneur—has a track record of building and scaling businesses, from a multi-office accounting firm to turning around an underperforming Dunkin’ Donuts into a top-growth location. After a life-altering accident left her permanently disabled, she chose to rebuild with purpose.

What she saw was a massive gap.

Arts education has been steadily reduced across U.S. schools, despite being essential for confidence, creativity, and communication. Shannon recognized this as both a social need and a scalable opportunity.

Hooked on the Wizard, LLC is the result.

Anchored by *Hooked on the Wizard of Oz*, the company is a multi-platform ecosystem designed to restore creativity, build confidence, and scale impact through education, media, and strategic

Business Description

Hooked on the Wizard, LLC is a purpose-driven education and media company built to restore creativity, confidence, and communication skills in young people—by putting the Arts back at the center of learning.

At its core, the company addresses a growing national challenge: the steady decline of arts education in U.S. schools. While academic testing has increased, opportunities for creative expression, storytelling, music, and public speaking have diminished—leaving a gap in how students develop confidence, emotional intelligence, and their unique voice.

Hooked on the Wizard, LLC was created to fill that gap at scale.

Core Platform

The business is anchored by its flagship intellectual property, Hooked on the Wizard of Oz—a modern reimagining of a universally recognized story, designed to inspire courage, creativity, and self-expression. This IP serves as the foundation for a broader, multi-platform ecosystem that extends far beyond a traditional book.

Primary Offerings

1. K–12 Curriculum (Hooked on Courage)
A structured, SEL (Social Emotional Learning) and STEAM-aligned program designed for:

• Schools (public, private, and charter)
• Hospitals and pediatric programs
• After-school and community organizations

The curriculum integrates:

• Public speaking and confidence-building
• Music, arts, and creative expression
• Life skills and emotional intelligence
• Cultural awareness and communication

Each program is designed to be both engaging and measurable, allowing institutions to track improvements in participation, confidence, and student engagement.

2. Multi-Format Content & Media
The company develops and distributes content across multiple channels, including:

• Books (print and digital)
• Cinematic-style audiobooks
• Music and original songs
• Digital learning platforms and apps

This creates a content flywheel, where each format reinforces the others and expands audience reach.

3. Corporate Sponsorship Model
Hooked on the Wizard, LLC offers a scalable sponsorship framework that allows corporations to:

• Fund programs for schools and communities
• Align their brand with education, creativity, and youth empowerment
• Demonstrate measurable community impact

Sponsors can support access for hundreds or thousands of students at a time, creating both social impact and brand visibility.

4. Licensing & Expansion Opportunities
The business is designed for long-term growth through:

• Curriculum licensing to schools and institutions
• Media licensing (audio, animation, and digital content)
• Strategic partnerships with educational platforms and organizations

This creates recurring revenue streams and positions the company for national—and ultimately global—expansion.

Market Position

Hooked on the Wizard, LLC operates at the intersection of:

• Education (K–12, SEL, STEAM)
• Media & Entertainment (storytelling, music, audio)
• Social Impact (arts restoration, youth development)

This hybrid positioning allows the company to access multiple revenue channels while addressing a clearly defined and growing need.

Growth Strategy

The company’s initial focus is a high-impact pilot program centered in Philadelphia, aligned with the 250th anniversary of the United States. This initiative aims to:

• Reach thousands of students in early rollout
• Demonstrate measurable outcomes
• Establish partnerships with schools, sponsors, and community leaders

Following validation, the model is designed to scale regionally and nationally through:

• Sponsorship expansion
• Institutional adoption
• Digital distribution

Mission

Hooked on the Wizard, LLC exists to help young people:

• Discover their voice
• Build confidence
• Develop creativity
• Express their unique strengths

The company is grounded in the belief that storytelling and the arts are not optional—they are essential tools for personal growth, innovation, and long-term success.

Vision

To become a leading platform for arts-integrated education and storytelling—impacting millions of students while restoring creativity as a core pillar of learning.

Bottom Line

Hooked on the Wizard, LLC is not just a book brand or curriculum provider.
It is a scalable platform designed to combine education, media, and mission-driven partnerships into a sustainable, high-impact business.