Divergent Financial Advisory Services LLC

Business Description

Divergent Financial Advisory Services LLC (DiFi Advisory for short) exists to redefine what financial advice looks like for women. We deliver expert, values-driven financial planning and investment management with a fierce commitment to sustainability, integrity, and emotional intelligence. Specializing in ESG and holistic planning, we empower women and women business owners to build wealth that aligns with their values and supports their lives, not just their balance sheets. As a proudly independent, one-woman firm, we offer deeply personalized, high-touch service where every recommendation is rooted in empathy, strategy, and purpose.

DiFi Advisory is proudly owned and operated by Alicia Martinez, a Financial Advisor dedicated to helping women take control of their financial lives with confidence and clarity. Alicia is a one-woman team, managing every aspect of the business, from client relationships and financial planning to investment research, portfolio management, and day-to-day operations.

As a woman and a business owner herself, Alicia understands firsthand the unique challenges women face when it comes to managing money, building wealth, and making financial decisions, especially in spaces where their voices have historically been overlooked. That lived experience fuels her commitment to creating a safe, supportive, and empowering environment for her clients.

DiFi Advisory was built with intention: to offer high-touch, values-driven financial guidance that honors both the personal and practical sides of money. With deep expertise in sustainable investing and a people-centered approach, Alicia helps her clients align their wealth with what matters most—on their terms.

By keeping the firm small and independent, Alicia ensures that every client receives the personalized attention, transparency, and trust they deserve.