Claude Russell NYC is a Black immigrant-owned fashion brand based in the heart of New York City, celebrated for its bold designs and innovative approach. Inspired by the city’s vibrant culture and dynamic energy, the brand blends timeless craftsmanship with contemporary trends to create distinctive, empowering pieces. Claude Russell NYC represents the multifaceted spirit of NYC, where diversity and individuality converge to redefine modern fashion. Rooted in creativity and inclusivity, the brand stands as a testament to the transformative power of self-expression through style.
At the height of the COVID-19 pandemic, Claude Russell NYC demonstrated resilience and community care by producing over 1,000 face masks for donation and sale during a time of critical shortage. Leveraging sewing expertise and repurposed materials, the brand provided stylish, functional masks to essential workers, healthcare professionals, and underserved communities. This initiative not only addressed a pressing need but also highlighted the brand’s dedication to social responsibility and adaptability during a global crisis.
The brand’s innovative spirit was further recognized when its founder was selected to collaborate with the Shein X program, an initiative supporting small and emerging designers. This partnership showcased Claude Russell NYC’s distinctive vision on a global platform, affirming its place in the evolving fashion industry. Today, the brand continues to thrive, combining sustainability and ethical practices with a commitment to uplifting underrepresented voices. Whether through bespoke designs, limited-edition collections, or community-focused projects, Claude Russell NYC embodies the creativity, resilience, and ingenuity that define its New York City roots.