Beauty and fashion for women

Business Description

 

1. BUSINESS NAME

• Beauty and fashion for women 

To provide high-quality beauty and fashion products and services that empower women to feel confident and beautiful.

VISION STATEMENT

To become a leading brand in the beauty and fashion industry, known for excellence and customer satisfaction.

PRODUCT AND SERVICES 

1. Skincare

– Moisturizer
– Sunscreen
– Cleanser
– Toner
– Exfoliant
– Serum
– Eye cream

2. Makeup:

– Foundation
– Concealer
– Powder
– Blush
– Eyeshadow
– Mascara
– Eyeliner
– Lipstick/Lip gloss

3. Haircare:

– Shampoo
– Conditioner
– Hair mask
– Hair oil
– Hair serum
– Hairspray
– Dry shampoo

4. Fragrances:

– Perfume
– Cologne
– Body mist
– Room spray

5. Tools and Accessories:

– Makeup brushes
– Makeup sponges.

 

CLOTHING

 

1. Tops

– T-shirts (short/long sleeve)

– Blouses (button-down, peasant)

– Sweaters (crew neck, cardigan)

– Tunics

2. Bottoms

– Jeans (skinny, straight, bootcut)

– Skirts (mini, midi, maxi)

– Pants (leggings, joggers, trousers)

– Shorts

3. Dresses

– Casual dresses (sundresses, shift dresses)

– Formal dresses (cocktail dresses, evening gowns)

– Work dresses

4. Outerwear

– Coats (trench coats, pea coats, parkas)

– Jackets (leather jackets, denim jackets, blazers)

– Blazers

5. Swimwear

– Swimsuits (bikinis, one-pieces, tankinis)

– Cover-ups (kaftans, tunics, beach dresses)

– Beach pants

 

SHOES

 

1. Heels

– Pumps

– Sandals

– Wedges

– Block heels

2. Flats

– Ballet flats

– Loafers

– Sneakers

– Espadrilles

3. Boots

– Ankle boots

– Knee-high boots

– Over-the-knee boots

– Rain boots

4. Sandals

– Flip-flops

– Slide sandals

– Strappy sandals

– Wedge sandals

5. Sneakers

– Running shoes

– Basketball shoes

– Tennis shoes

– Lifestyle sneakers

 

ACCESSORIES

 

1. Handbags

– Tote bags

– Shoulder bags

– Crossbody bags

– Clutches

2. Wallets

– Leather wallets

– Fabric wallets

– Card holders

3. Jewelry

– Necklaces

– Earrings

– Rings

– Bracelets

4. Hats

– Baseball caps

– Fedoras

– Panama hats

– Beanies

5. Scarves

– Silk scarves

– Cotton scarves

– Wool scarves

– Pashminas

 

LINGERIE AND SLEEPWEAR

 

1. Bras

– Underwire bras

– Wireless bras

– Sports bras

– Bralettes

2. Panties

– Briefs

– Boyshorts

– Thongs

– Bikini briefs

3. Sleepwear

– Pajamas

– Nightgowns

– Lounge wear

– Robes

 

ACTIVEWEAR

 

1. Yoga Pants

– Leggings

– Joggers

– Capris

2. Sports Bras

– Underwire sports bras

– Wireless sports bras

– High-impact sports bras

3. Running Shoes

– Road running shoes

– Trail running shoes

– Cross-training shoes

4. Activewear Tops

– Tank tops

– T-shirts

– Long-sleeved tops

– Hoodies

. PSYCHO GRAPHICS:

    – Women who value self-care and self-expression

    – Women who are interested in fashion and beauty trends

 

 Marketing Strategy

 

1. Online Presence:

    – Website

    – Social media (Instagram, Facebook, Twitter)

2. Advertising:

    – Online ads (Google Ads, Facebook Ads)

    – Print ads (magazines, flyers)

3. Promotions:

    – Discounts and sales

    – Loyalty program

    – Referral program

4. Events:

    – Workshops and classes

    – Fashion shows

    – Product launches

 

OPERATIONS

 

1. Business Location: Wuse Market, central area Garki Abuja, federal capital territory, Nigeria.

2. Hours of Operation: Available 24 hours

3. Staffing:

    – Owner/Manager

    – Sales associates

    – Makeup artists and skincare consultants

4. Supply Chain:

    – Suppliers for beauty and fashion products

– Shipping and delivery options

 

 FINANCIAL PROJECTIONS

 

1. Revenue Streams:

    – Product sales

    – Service revenue (makeup applications, skincare consultations, etc.)

2. Expenses:

    – Inventory costs

    – Rent and utilities

    – Marketing and advertising expenses

    – Staffing and training costsP

Projected Growth:

Online shopping with platforms such as,

1. Jumia
2. Konga.

 

CONCLUSION

1. Beauty and fashion industry is dynamic and constantly evolving.

2. Shapes self-perception, confidence, and overall well-being.

3. Promotes diversity, inclusivity, and body positivity.

4. Empowers women through entrepreneurship and self-expression.

5. Sustainable and inclusive products and services are on the rise.

6. Prioritizing women’s needs and values is essential for the industry’s future growth.