AVOCURL
Year Founded
2016
Galaxy Discount
None
Online Store
Yes
Business Description
At AVOCURL, we are on a mission to make hair care for textured hair clean, high-performance, and safe enough to eat. Our exceptional products are transparent with ingredients, made with love and backed by science. We design our products to deliver and sustain moisture for every coil, curl, loc and wave in mind. Our products contain efficacious, skin-friendly, 100% vegan ingredients that deliver stronger, smoother, healthier hair. We provide funding and product donations to non-profit, community based organizations that promote well-being and mental health, and provide textured hair health education and employment opportunities. With a commitment to wellness, sustainability, and transparency, we celebrate the beauty and resilience of curls, coils, locs, and waves—empowering our community to thrive, naturally.
Founded and led by Jasmine Curtis, Cornell-trained biologist, herbalist and budding trichologist, AVOCURL is pioneering the first food-grade haircare line crafted specifically for textured hair. Developed alongside food science and chemistry experts, Jasmine’s commitment to wellness and clean, science-backed ingredients has set AVOCURL apart in the beauty industry, earning it recognition in Vogue, Good Morning America, and beyond. Our approach to hair care has resonated with consumers seeking high-quality, effective products that prioritize the health of textured hair.