APEEL COLLECTION LLC
- Categories:
- Clothing / Apparel
Year Founded
2025
Galaxy Discount
20%
Online Store
Yes
Founder's Story
Eric L. Ganison founded APEEL Collection from a lifelong passion for fashion, photography, and entrepreneurship. With over 18 years of experience in photography, branding, sales, and business development, including a decade in-house at Fossil as a product and fashion photographer. Eric launched APEEL Collection in 2026 to create bold, inclusive menswear that promotes confidence and self-expression. As a self-funded founder, he has grown APEEL from concept to operating e-commerce business, handling every aspect while building a foundation for long-term growth. His goal is to scale APEEL into a nationally recognized brand that not only serves customers but also creates permanent jobs in Atlanta through local production and ultimately manufacturing, helping bring apparel manufacturing back to the US.
Business Description
APEEL Collection is a premium men’s fashion and lifestyle brand specializing in underwear, swimwear, athletic apparel, and statement streetwear. Founded in 2026, APEEL offers bold, stylish designs that promote confidence, individuality, and self-expression. We serve customers nationwide through e-commerce, pop-up shops, trade shows, Pride festivals, and community events. Our mission is to build an authentic lifestyle brand and community grounded in inclusion and creativity. Beyond apparel, APEEL Collection is driven by a larger economic and social vision. Our long-term plan is to create job opportunities in Atlanta across creative, operational, and production roles, and ultimately establish an APEEL apparel manufacturing facility in Atlanta. By producing locally, we aim to create skilled jobs, support local creatives and small businesses, strengthen the local economy, and contribute to bringing apparel manufacturing back to the United States. APEEL is being built not only as a brand, but as a platform for long-term community and economic impact.