Amare dynasty

Business Description

Hi, my name is Dana and I am the owner of Amare Dynasty. I started this brand to help save lives. What do I mean by this? I simply mean that I want to help women like myself who struggles with mental health.

meaning these women get mystery boxes every month called comfort boxes full of 3 items (clothing) to dress themselves while they learn how to navigate life.

For years I struggled with mental health, I went back and forth into anxiety and depression. And there was even a time where suicide became not only a thought but a decision. As I began to fight back for my own life I realized there was another problem. I was now ready to face the world and conquer any situation after getting up in the morning, but now the next problem was choosing an outfit to face the hard world in. This overwhelmed me so I would just throw whatever I could find on me and go out and do the bare minimum at work. But then I noticed people would treat me differently. When I was properly dressed, I was respected. When I dressed carelessly (sweats and a t-shirt), I was ignored and/or mistreated.

Thats when I made the decision to wear what made me feel comfortable but beautiful. And it was always a cute dress and a pair of sneakers. This combo was the easiest to throw on and I felt good in it. At that point I COULD face anything the world threw at me.

This is what I want to offer other women. the ability to face the world no matter what they are going through in their most comfortable attire. For the woman that has been through it all, YOU ARE STILL BEAUTIFUL!

Anxiety and Depression are the building blocks to suicide.

So my brand is clothing for mental health awareness. I stress the importance of suicide not being an option and fighting back to get out of anxiety and depression.

So I encourage women that even tho they may be struggling with anxiety and depression to wear what’s comfortable first until u find ur way out of it

So I use the peacock as the symbolism behind it. Peacocks have beautiful feathers no matter what season it is. And if u look from afar u cud never tell what that peacock is going thru cuz from afar they are still beautiful.

Biblically, peacocks represent immortality. They are a bird that is known to have long life. Hence convincing women not to commit suicide.

So everyone that buys a dress from me gets one, representing long life and prosperity